7/14/2023 0 Comments Unreal world cultures tradeOne of the last pages on the website tells the well-publicized story of Unreal’s founding. Viewers who open the Unreal website find a barrage of fluorescent colors and pithy slogans. ![]() However, when analyzing the founders’ claims to operate as small company in order to combat unethical sourcing and, more importantly, nutritional deficiency, it becomes clear that the lofty mission proclaimed on the website falls a bit short in practice.įirst, it is important to understand the background of the company. The product is well worth purchasing for the taste and healthier ingredients alone, and corporate values do enhance the value of the product. Additional research has confirmed that Unreal’s latest project offers a quality product that tastes as good, or better, than its competitors. I recently rediscovered the Unreal brand on Facebook, thanks to an aggressive social media campaign. Organic and fair trade, these chocolates lacked any artificial preservatives or coloring, boasted higher protein and fiber content than any of their peers, and featured dark chocolate almond butter and coconut quinoa crunch. The reason turned out to be peanut butter cups, halved and waiting on parchment paper for the avid samplers to consume. Walking through Whole Foods one Sunday afternoon in Nashville, TN, two years ago, a small crowd caught my eye near the front of the store.
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